How to Target the Right Clients for Your Contractor Business 

To thrive as a contractor, you need clients. It’s important to promote your contractor business to attract clients, but you want to promote to the right kind of clients.   

If you cast a wide net and just promote to the masses, it can cost you. What do you mean? Well, if you spend time and money on resources t to people who would never hire you, what’s the point? Don’t let the wrong customers take you away from the right customers. Your client is someone who fits your business, the geography you work in, and the price points your service at. You don’t want your promotions to go to people thousands of miles away who can’t afford your work, right? Right! 

 Here are ways to figure out who are your right type of clients:  

• Define your customer. Who do you love to do business with? List the traits that you think would or do define your best customer. Personality. Budgets. Geography. Project size. Type of construction. 

• Once you define your client, you can go after them more clearly. Market and connect with clients that fit this description solely.  
• Use past years’ projects and success stories to help you to also define your customer.  
• Ask clients to refer you to other similar clients like them.  

Once you define and recognize your ideal client, you can focus your attention on strategically marketing to that person. This person will guide your advertising and marketing efforts in person and on the web. You will realize what referrals are worth going after or know what types of customers will waste your time. With a target audience in mind, you will save time and money on marketing efforts and will continue to see more visibility and attention to your brand and business, which will in turn increase your business, work, and profits.  

 If you would like to start your own contractor business or even need your contractor license, Licenses, Etc. can help you. We are a Florida contractor licensing company who helps contractors get their Florida contractor’s licenses, so they can work legally. We also help people get their license in other states, and form their contractor business. If you’d like to start the contractor license process, call 239-777-1028.